Dianne is an accomplished senior leader with over 30 years of experience in the Canadian travel industry, spanning multiple sectors, including tour operations, retail travel agencies, travel insurance, and travel technology.

She has held board positions with Skal Toronto, the IATA Agency Passenger Joint Council, and the Sustainable Development Committee for Signature Vacations. Throughout her career, Dianne has held progressive leadership roles, including Vice President, Commercial & Retail at Merit Travel/Red Label Vacations; Vice President, Retail at Red Label Vacations (redtag.ca, iTravel2000.com, and The Travel Experts); Director of Sales at Signature Vacations; Director of Business Development at SellOffVacations; Director of Product Development at CAA Club Group; and Director of Sales – Canada for Allianz Assistance. Additionally, she served as Canada Account Executive for Expedia Affiliate Network. In 2020, she launched her own business, Reps4Rent, before joining Transat Distribution Canada (TDC). Earlier in her career, Dianne also owned a retail travel agency and co-owned a chain of bargain centers.

Dianne is a Certified Travel Counselor (CTC) and holds an Executive Sales certificate from the Schulich School of Business. She has earned diplomas in both Travel & Tourism and Adult Education/Facilitation from Seneca College and holds a certificate in Mental Health in the Workplace from Queen’s University. A recognized industry speaker, she was a keynote speaker for ACTA Atlantic in 2007 and is a certified facilitator for Exceptional Sells…No Exceptions by Stuart Ellis Myers – Uniquely Speaking.

In her current role at Transat Distribution Canada (TDC), Dianne enjoys working closely with franchisees and affiliate members across Canada, outside of Quebec.