Keynote Speakers
Karine Gagnon has over 25 years of experience in the tourism industry, and her management roles in many sectors, including high-end hotels, tour operators and retail distribution, give her a 360° view of the entire customer experience from one end of the travel journey to the other. This outstanding trilingual communicator established her leadership skills early in her career, notably as Administrative Director and Sales Team Leader at Croisières AML. She climbed the ladder in the hotel industry, more specifically with high-end boutique hotels, first at the Loews Hotel Vogue, where she held the position of Director of Reservations and Revenue Management, and then at the W Hotel in Montreal as Director of Sales and Marketing. This stint in the hotel industry was interspersed with a position as General Manager of Sales for Eastern Canada at Air Canada Vacations.
She joined Transat in 2014, first as head of destination products and services, to become Commercial Director for Quebec in 2019. In 2022, she becomes General Manager of Transat Distribution Canada Inc. where she oversees the activities of the largest travel agency network in Canada.
Joseph Adamo was appointed Chief Sales and Marketing Officer at Transat in April 2021, a role he holds concurrently with his position as President of Transat Distribution Canada (TDC). He joined Transat in 2011 as Senior Director, then became Vice President, Marketing and E-commerce. Subsequently, he was named General Manager of TDC, and then President, his current role, which he held concurrently with the position of Vice President and Chief Distribution Officer for Transat from May 2017 to April 2021.
With over 30 years of experience in sales, marketing, and customer service, he has held key positions at major companies, including the advertising agency McCann-Erickson, TELUS Mobility, Bell Canada, and Yellow Pages Group, prior to joining Transat.
Joseph holds an MBA and a Bachelor of Commerce from McGill University, as well as the ICD.D designation from the Institute of Corporate Directors. He chairs the board of directors of LOC International, serves on the boards of governors and the foundation for St. Mary's Hospital Center, and is a director of the Alliance de l'industrie touristique du Québec.
Professionnelle chevronnée, Colette cumule plus de trente ans d'expérience dans l'industrie du voyage, principalement auprès de divers voyagistes généralistes et spécialisés.
Elle a œuvré au sein d'entreprises de renom telles qu'Aviatours, Vacances Air Canada (Touram à l'époque), Transat Vacances et Jolivac. Au cours de sa carrière, elle a principalement occupé des postes dans le secteur des ventes, en tant que représentante et directrice.
Colette a également élargi son expertise dans le secteur aérien en tant que GSA pour Discover the World Marketing, où elle a joué un rôle clé dans l'ouverture et le développement du marché québécois. Elle a ensuite rejoint Intair Transit en tant que directrice des ventes, renforçant ainsi sa position dans l'industrie.
C'est après dix années enrichissantes chez Jolivac qu'elle a décidé de revenir au sein de la famille Transat, en se joignant à Transat Distribution Canada dans un rôle différent des ventes et des opérations de voyagistes. Elle a d'abord occupé le poste de Directrice régionale pendant une dizaine d'années, avant de prendre la fonction de Directrice, Franchise et Affiliés au Québec en 2023.
Parallèlement à ses fonctions, Colette a contribué à l'industrie en siégeant au comité de l'ACTA, puis à celui de l'ATOQ. Sa longue expérience lui a permis de côtoyer les propriétaires et conseillers en voyages pendant près de trois décennies, ainsi que divers acteurs clés du secteur, ce qu'elle trouve particulièrement stimulant!
With over 25 years of experience in corporate training, Julie Bilodeau has maintained a strong passion and desire to constantly push the boundaries of creativity. Her expertise as a trainer, combined with her significant creativity and skills in personnel management, allows her to anticipate and revolutionize approaches and practices in workplace training to adapt to diverse needs.
Having joined Transat over 25 years ago, she has held the position of Senior Director, Organizational Development and Talent Management since December 2024.
Camille Bouchot has been Marketing Manager at TDC since May 2024.
Camille has nearly 15 years of experience in marketing. She was Senior Marketing Manager at Altitude Sports and Marketing Manager at Club Med Canada, where she excelled in strategic project management and team leadership.
Camille holds a master's degree in commerce and marketing from Toulouse Business School in France and has also completed specialised studies in project management and e-marketing at HEC Montréal.
At TDC, Camille is responsible for steering the strategy and execution of local and national marketing activities for our network with her team.
Seasoned senior executive and marketing strategist, Marc Pelletier has spent the last 15 years of his career increasing the influence and profitability of iconic brands by offering them a distinct identity.
A unique voice that stands out and resonates with their customers. He has extensive knowledge of the retail marketing environment, brand management and franchises.
He was vice-president of marketing at La Cage (Grandio group), and previously worked for various large organizations such as Bell Canada and Lasik MD. Marc Pelletier has been Senior Director, Marketing, Communications and Events at TDC since May 2023.
Bio en anglais
Recognized as one of the “Top 10 Up-and -Coming Entrepreneurs in 2023” by Success Magazine and recipient of the "Most Innovative Woman in Business Development Strategy" and the "Best International Business Consultant in Canada" at the Influential Businesswoman Awards. Sara holds a Bachelor of Commerce degree from the John Molson School of Business at Concordia University, majoring inMarketing. She holds some of the highest designation in the wealth management industry and a double certification in personal and professional coaching in neurolinguistic programming (NLP).
She has been one of the very few Canadian coaches invited by Forbes to join the Forbes Coaches Council, an honor reserved for the most eminent business coaches. She is also a member of the Harvard Business Review Advisory Council, the Canadian Association of Professional Speakers (CAPS) and the National Speakers Association (NSA) in the USA.
Sara is a multi-passionate entrepreneur who is interested in everything related to business, consumer psychology and, more specifically, human behavior.
Combining hard skills and soft skills…
Sara has mastered the art of transmitting her knowledge and sound advice in stimulating presentations, in English and in French.
In every talk, Sara draws upon her business acumen and powerful experiences combined with relevant data to help her audience connect with the intended message, reflect on the change required and provides practical tools needed for them to enhance their hard skills as well as their soft skills.
But most importantly... her mission is simple: to help entrepreneurs and leaders think differently, talk differently and act differently, so they, in return, make a difference in the world around them, 𝑡ℎ𝑒𝑖𝑟 𝑤𝑎𝑦.
It was during his military career with the Royal 22e Régiment that Capt(ret) Steve Waterhouse traded his weapon for a keyboard and became one of the first cyber soldiers in Canada. After working to train soldiers and officers in combat arms, Steve went on to work on the implementation of the first military administrative networks at LFQAHQ, Base Montreal and Collège militaire royal de Saint-Jean with the Canadian Armed Forces, as well as the implementation of modern cyber security practices as the first Information Systems Security Officer (ISSO). He continues to share his passion and experience as a lecturer at the University of Sherbrooke in the Master’s degree program in information security – prevention component. He is invited to bring his experience and expertise to committees of the House of Commons of Canada and the National Assembly of Quebec and is frequently asked to comment on cyber security issues in the Canadian media. Mr. Waterhouse was also the first Assistant Deputy Minister of Government Security and Cyber Security for the Quebec Ministry of Cyber Security and Digital Affairs until early 2023
Natural leader and strong communicator with a proven history of driving sales revenue, growth, and exceeding forecast objectives through robust team building, management and leveraging data-driven sales/marketing initiatives. Strong ability to naturally establish c-level relationships across all segments from small to enterprise level organizations. Demonstrated talent for identifying operational improvements and implementing innovative technology and business service solutions. One who embraces change and has the agility to perform in the most competitive and complex environments.
While others take pride in meeting all standards set before them, my passion over the last 20 years has been and continues to be, delivering results that go beyond organizational expectations, creating a win-win scenario for everyone involved.
Dominic Lavoie-Michaud is a dynamic leader, coach, and dedicated mentor who has developed expertise in instructional design, media content development, and team management over the past 12 years. As Head of Training at Transat, he has been committed to leading, training, and advising teams of trainers and training designers through motivating and innovative projects.